Featured Client: My Pet Shop

Case Study

Since the launch of the new My Pet Shop website in 2011, My Pet Shop has experienced a 50% growth in organic hits. The increase in organic hits, is a direct result of intelligent Google Page optimization.

Home Page

Using tools provided by Google; Your Turn was able to determine the "hot spots" for the front page. With this knowledge, Your Turn positioned the most popular range of products in the hottest spot. Based on sales figures, dog food and dog products, proved to be the most successful product range.

Check Out

Your Turn improved the shopping cart experience, by updating Magento shopping cart software to a true one page checkout experience. The new checkout page resulted in a more efficient, faster, checkout experience.

Google Marketing

Your Turn identified a strong need to improve My Pet Shop's Google ranking; therefore Your Turn worked hard to help My Pet Shop gain first page high spots for various Pet Related key phrases. Your Turn did this by using smart page links, updating Meta data, and updating page content.

Featured Client: Avon City Ford

Case Study

Since the launch of the new Avon City Ford website in 2010; Avon City Ford have experienced an increase in page views by over 100%. The increase in page views was a direct result of smart online marketing.

Email Marketing

Your Turn introduced Avon City Ford to the world of Email Marketing. Your Turn uploaded a customized email marketing system, with a customized email marketing template. Your Turn helped Avon City Ford establish a database of over 5,000 Cantabrians, who have dealt with Avon City Ford in the past. Each email marketing campaign produces a direct increase in online traffic.

You Tube

Your Turn established an Avon City Ford You Tube account; the idea was an instant hit with Avon City Ford, which resulted in a number of testimonials being recorded by Avon City Ford and uploaded onto the website. Avon City Ford's website visitors can now view the testimonials, giving the visitor confidence in dealing with Avon City Ford.

Google Marketing

Your Turn identified a strong need to improve Avon City Ford's Google ranking; therefore Your Turn worked hard to help Avon City Ford gain first page top spots for both "New Ford" and "Used Ford". Your Turn did this by using smart page links, Meta data optimization, and establishing a Google Webmaster account. Avon City Ford's total pages indexed in Google also jumped from 52 to 809.

Social Media

Your Turn established a Facebook business page and Twitter account for Avon City Ford. The Avon City Ford's Facebook page has gained a great following with daily updates and fresh content. Facebook has become one of Avon City Ford's largest contributors towards indirect website visitors.

Featured Client: Toy Planet

Case Study

Toy Planet contracted Your Turn to improve their website's shopping experience.

Product SEO

Before Your Turn; all 8000+ product pages had the same Meta data. Google Webmaster penalizes pages for having the same Meta data. Based on this knowledge, Your Turn updated the system, giving each product page its own unique title, Meta keywords, and Meta description.

Site Links

Before Your Turn, the product page links resembled products.php?product_id=jk2345. The links proved unreadable for Google, Your Turn improved the site links by adding the product brand, product title, and product code to each product's site link.

Google Marketing

A vital piece missing from the web marketing was a site map submitted to Google Webmaster. Your Turn developed a system to automatically create a site map containing all 8000+ products and brands. The site map is submitted on a regular basis to Google Webmaster. The October visitors improved by over 83% from the same month in the previous year, making October as popular as the previous Christmas.

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