Web Marketing Services by Your Turn
Your Turn offers core services. Get started now and contact us.
Website Management
Initial Set-up
Your Turn will advise if you need to update your website to a web 2.0 standard. If you require a new website, we will quote on the cost and estimated time of completion.
What?
Your Turn will advise if your update will require more than the allocated 4 hours. This is likely for larger updates such as changing the design of your website. Other examples of updates include: New feature products, new article, new blog post, new events posted.
Why?
You need to give your visitors a reason to come back to your website. A good reason to come back to your website is a new article, new blog post, new stock, or even a new special deal.
Bonus
Combine this service with Social media, and we will display your Facebook posts/Tweets on your website at no extra cost.
Email Marketing
Initial Set-up
Your Turn will create an email template, reflecting the branding of your company. The cost involved is $400.00 + G.S.T
What?
Each month we will send up to 2 Email Newsletters to your customers. The client will provide the content and images for the email, and Your Turn will format the email into HTML, and send the email out to the client's customers. The client is required to provide a database in the form of either excel spread sheet or CSV.
Why?
Email Marketing is the most cost effective way of communicating with your clients. The results speak for themselves, as you will see a hike in traffic on the day you send out the emails.
Bonus
Combine this service with website management and we will upload the software to send the emails from your website. *Website hosting and website access permitting. company. The cost involved is $300 + G.S.T
Social Media
Initial Set-up
Your Turn will create a Facebook business page, twitter account, and LinkedIn account for your company. The cost involved is $300 + G.S.T
What?
Facebook: Your Turn will keep your Facebook page up to date, by actively posting new content onto your Facebook page each month. Your Turn will also actively run your Facebook advertising campaigns. *Cost per clicks additional.
Twitter: Your Turn will keep your twitter page up to date, posting company announcements and new products/service updates.
LinkedIn: Your Turn will update your LinkedIn page, with new staff and new Company updates.
Why?
Social Media has become a part of our lives, used by over half of the people of New Zealand. In a survey by socialnomics.net, 78% of consumers trust peer recommendations and only 14% trust advertisements.
Bonus
Combine this service with website management, and Your Turn will post any new updates to your Facebook, and Twitter account at no extra charge. New updates include: Images, new blogs, new products, new articles, announcements, and any new features.
You Tube Marketing
Initial Set-up
Your Turn will set up a YouTube account for you; and populate the YouTube account with content supplied by you. The cost involved is $300 + G.S.T
What?
Each month we will enhance up to 3 videos recorded by you. For each video we will add an introduction, special effects, and upload the video onto YouTube.
Why?
YouTube is the second most popular website on the web; your customers are using YouTube to educate themselves about your products or services as we speak. YouTube videos also rank highly on Google search.
Bonus
Combine this service with the web maintenance package and we will add the videos to your website on a page of your choosing.
Google Marketing
Initial Set-up
Your Turn will set-up the accounts for: Google Webmaster, Google Analytics, Google Adwords, and Google Places. The cost involved is $400.00 + GST.
What?
Google Keyword Tool: The Google Keyword Tool is designed to give users information on what keyword phrases are popular in your country. Your Turn will evaluate key phrases relevant to your web pages, and use the key phrases to alter the page Meta data and Google Adwords campaign.
SEO Page Management: Your Turn understands what is required to get good page positions in Google; Your Turn will update your web pages on a regular basis to help improve the page ranking for designated keywords.
Google Webmaster: Google Webmaster is used to give Google information about your website in the form of XML and Meta tag verification. Your Turn will keep your xml sitemap up to date, so Google has the latest information about the pages in your website. Google Analytics: Analytics is used to analyse the traffic on your website. As part of our services, we will email a monthly report on traffic to your website, and continue to update analytics when necessary.
Google Places: Google places lists your website on Google Maps. Google will maintain your place listing and will update the details when necessary. Updated details include business contact details, opening hours, reviews, and images.
Google Adwords: Google Adwords is a paid advertising program, designed to get your website at the top of results in Google for a particular set of key phrases. Your Turn will monitor your Google Adwords account and adapt the keywords based on what keywords are popular for the current month.
Google Plus: Google Plus is a system that allows Google users to recommend your web pages on Google, therefore affecting the position of your web pages on Google.
Why?
Google is the most popular search engine in the world; many of your potential customers use Google to try and find the products or services you provide. Improving your position on Google will result in an increase in traffic to your website.
Bonus
Combine this service with Social Media Marketing, and we will create your Google Plus business page at no additional charge, once they release Google Plus
Directory Targeting
Annual Task
Your Turn will research a number of a popular directories relavant to your website. Phase 2 will involve an analysis meeting between Your Company and Your Turn, to discuss each directory's options. Phase 3 will result in Your Turn, listing Your Company in a number of directories using industry standard methods and techiques to ensure the optimal result. The cost involved is $600.00 + GST.
Why?
Websites linking to your website has a very strong impact on your search engine ranking with the 3 major search engines. The more quality relevant links to your website, the more likely your rank will improve and help with how high your pages will index on Google.
| Your Turn will review your website and current web marketing strategies. From the information gathered, Your Turn will provide a 10 step web marketing action plan FREE. | |
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Your Turn on Blogger.com
18th November 2011
Over the years, I have formed a strong opinion that Email Marketing is the most cost effective way to market your business. Here are the reasons why: 1. It takes no more than 4 hours to write up a very effective email to send out to your customers. 2. You do not have to post a physical letter to each mailbox. (Saving time and money on postage.) 3. The group receiving your email, are willing to
What are your customers searching on your site?
14th November 2011
Recently Your Turn team has implement a few smart systems to help one of our bigger clients find out what people are searching and what they are clicking on once they have searched. The Question of the week is "What are your customers searching on your site?" Do you know? When running an E Commerce website, this is very important, as it will give you a clear indication on what your potential
Give the customer what they search
10th November 2011
When someone is searching online, they will generally search the singular worded version of the product or service instead of the plural. Before creating your web pages, or service pages, find out what your audience is searching and base the results on what information your website will contain. For example, you have a category for single strollers, you search on the Google Keyword Tool and
Web Marketing Secret: Google Keyword Tool
9th November 2011
Google Keyword Tool Before creating a web page, or even a website. It is important to understand what your audience is searching to find your products or services. The ground work is already done for you, with the help of Google, you can find out exactly what people are searching Globally, or even in your country, to find your products or services. Google Keyword Tool, will show you a list
Why your page address is important
5th November 2011
Over the last 3 years, I have noticed more websites are using the page format of http://www.babyshopexample.com/baby-car-seats/infant-capsule, instead of the traditional format of http://www.mysite.com/category.php?category=354af9asdfk34.The first format is very clean, and easy for Google to read. Google can tell three things from your site address:Index the page for Baby ShopIndex the page for
Secret to Google Adwords
4th November 2011
The word of the day is "relevant". I am asked frequently, how do I get top spots in Google Adwords without paying $3 or even $10 per click? The answer, make your ad group and your landing page relevant to the keywords in the ad group. If you don't know what an ad group is, I'll explain. A campaign is made up of a number of ads and an ad group is one ad with a group of keyword phrases, which
Your Turn on YouTube